EF Gap Year
Brand Identity
Many students start college feeling unsure, pressured, or creatively stuck. EF Gap Year gives them a structured pause to grow, explore, and gain real-world experience. Our brand system highlights traveler stories, speaks in a youthful voice, and is designed to keep the content workflow smooth for a nimble marketing team.
EFGY — 01 / 05
Visual distinction
Facing a tired academic landscape, we tap into energetic counter-culture aesthetics. Multimedia art and a DIY spirit are at the heart of this brand that embodies individual expression, cultural experience, and genuine wanderlust.
EFGY — 02 / 05
B2C marketing comms
Design systems for email, SMS, and organic social that streamline production, elevate brand storytelling, and keep customer engagement moving.
EFGY — 03 / 05
Brochure
and direct mail
Print design for high-lead-demand pieces that bring EF Gap Year’s merchandising and storytelling to mailboxes, classrooms, and coffee tables.
EFGY — 04 / 05
Paid-ad campaigns
Creative direction and asset design for omnichannel media, focused on audience targeting, authentic traveler content, and performance-driven messaging.
EFGY — 05 / 05
Branded merch
Expressive, on-brand apparel and promo design that reinforces identity and builds real-world affinity.
