Robert Whalley
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The Influence of Technology on Society


EF EDUCATIONAL TOURS • 2018

The Influence of Technology on Society

Technology has become an ubiquitous part of life for many young students today. As they congregated at EF's Global Leadership Summit in Berlin, they were asked to critically consider this relationship and discover opportunities for innovation towards a better future. To foster creativity, we built an bold and conceptual identity system to partner the three day event—bringing students all the way back to one of humanities very first technological advancements.

 

SERVICES

Branding & Identity
Merchandise
Set Photography
Social Media

TEAM

Kim Hart (Copywriter)
Diana Goldman (Art Director)
Kate Nolan (Producer)


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The courage to fail

As well as recognizing the influence an invention may spark or leave behind, we asked students to approach innovation with a fearless drive to create, fail, learn, and grow. To capture the essence of the Summit's five pillars (Culture, Communication, Environment, Health & Wellness, and Economy), we took a page out of one of history's greatest inventors; Rube Goldberg.

 
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