EF EDUCATIONAL TOURS • 2016
Neue Black is a fresh take on an traditional typeface. Designed as a primary branding element of EF Travel's Educational Summit—hosted at the historic Ashridge House. The typeface pays homage by juxtaposing Hertfordshire's rich history alongside the modern pioneers of the education and airline industries in attendance.
The Studio, EF
Tradition meets innovation
While the aesthetic of Neue Black and the textural patterns used throughout the branding would harken back to the rich history of the Ashridge House, a spectrum of bold gradients—derived from the corporate branding of each airline—would juxtapose as a means to capture the progress and opportunity of the future.