Graphic Design & Art Direction
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Neue Black


EF EDUCATIONAL TOURS • 2016

Neue Black

Neue Black is a fresh take on an traditional typeface. Designed as a primary branding element of EF Travel's Educational Summit—hosted at the historic Ashridge House. The typeface pays homage by juxtaposing Hertfordshire's rich history alongside the modern pioneers of the education and airline industries in attendance.

 

SERVICES

Art Direction
Identity
Merchandise
Print
Typography

 

TEAM

The Studio, EF


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Tradition meets innovation

While the aesthetic of Neue Black and the textural patterns used throughout the branding would harken back to the rich history of the Ashridge House, a spectrum of bold gradients—derived from the corporate branding of each airline—would juxtapose as a means to capture the progress and opportunity of the future.

 
 
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