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EF Global Student Leaders Summit, Davos

Identity, Set Design, Event Collateral


 

How do you inspire hundreds of high school students, thousands of miles from home, to practice design thinking and challenge their well-known and archaic education system?

Art direction and branding for EF Educational Tour's 2015 Global Student Leadership Summit in Davos, Switzerland.

 

 
 

Innovation and the Future of Education; It's a lofty title and when posed as a challenge, rather unapproachable. Traveling students and their teachers at the Summit were asked to question their education systems and envision a brighter future for younger generations and themselves.

Branding for the 3-day event aimed to capture the collision point between academia's past and the present. As well as empathize with the rudimentary construction that the traveler's would practice—using whatever tools were closest and available—to prototype their visions.

 
 
 
 
 
 
 
 

World-renowned speakers and topic experts lead discussions and workshops to inspire and educate students. Just as students at the Summit were asked to prototype their ideas using only basic classroom materials, our own rudimentary vignettes were designed to match the ethos of the speakers they'd accompany.

 
 
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