Robert Whalley
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Back to School Elixirs


EF EDUCATIONAL TOURS • 2018

Back-to-School Elixirs

Hectic schedules. Chaotic classrooms. A marathon run of papers to grade, syllabi to teach, and future leaders to groom. It ain’t easy being an educator, and—for all of the hard work they do—it’s safe to say that they each deserve a little break from the back-to-school season. Enter: Education First. The friend that knows sometimes the best medicine can be as simple as a good laugh and a reassuring pat on the back.

 

SERVICES

Art Direction
Digital Campaign Strategy
Video Integration

TEAM

Sarah Bennett (Copywriter)
Brian Lemieux & Kate Nolan (Producers)
Jeremy Fraga (Videographer & Editor)


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So, how are you feeling?

Cross-channel ads and emails served to direct our audiences towards our makeshift laboratory of a landing page. There, they were dished up a variety of timely solutions to their seasonal woes. To make sure we were perfectly addressing their unique experiences, we introduced each elixir with one simple question: how are you feeling?

 
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Working on it—more from this case study to come.